Even if you have started a blog to raise awareness about a particular product, service, or subject, you will still need to ensure that more and more people could easily find it in the search engines. You should understand the fact that millions of blogs go unread because no one knows about their existence. That’s why it is important to pay attention to optimizing your posts and blog to make it easy for search bots to access your site.
Here are a few useful SEO tools that will go a long way in making your blog visible in search engines.
Know Your Site’s Current Potential
To find out how well your site is currently performing in search engines, you will have to start with an SEO pre-audit. This is when you can make use of different tools, like Woorank and Test Grader. By using these tools, you will be able to get a concise and clear report about how your site is working right now. Even if you have a hard time understanding something, you will still have a point to research.
For the success of your SEO campaign, it is important for you to pay some attention to Positioning. For this, you can make use of a great piece of software, called SEO Soft. It doesn’t cost you a penny and is extremely easy to use. You just need to enter the URL of your website and then select some popular keywords to know the current ranking of your website for each keyword. The only issue is that it may not work effectively with longer keywords and phrases; however, the availability of a curved chart is definitely a useful option to find out more about your potential positions.
Another very important thing to bear in mind is that if you have some Antivirus software installed on your system, you may have to turn it off or not consider its warnings. Quite strangely, the antivirus software takes it as a malicious program, which it is not. You can make things easier by changing the settings and adding SEO Soft in the White List of your antivirus software.
Know Your Traffic
To run a blog successfully, you will have to spend some time collecting information about the users accessing your blog. What it means is that you should have a clue about who is reading your blog and how much time they are spending on each page/post – you should also get to know of what’s keeping your visitors from spending more time on your website.
The best tool to collect this information is Google Analytics – it offers every piece of information about your traffic, and, at the same time, allows you to customize it to link with Adwords and Adsense accounts. With this tool, you will find it extremely simple to track your unique visitors, bounce rates, page visited, and the total traffic – you can even check the location of your visitors.
Run a Link Building Campaign
To improve your rankings, you need to improve the number of backlinks – you place these links on different websites and all these links point back to your blog. In order to receive maximum benefits, you need to ensure that you pick high quality websites for link building. You can easily find a few SEO tools that help you to track the effectiveness of backlinks.
Most professionals rely on Ahref to gauge the quality of their backlinks. You can use its free version to see how it works, but remember that the free version can only entertain a total of five queries per day. This is when you can also make use of Google’s Webmaster Tools. Though it’s not a great tool, especially compared to Ahref, it still offers information about the links that visitors use to get to your site/blog.
Additional SEO Tools
In addition to the ones mentioned above, you can also use some additional SEO tools to make blogging a breeze. For instance, you can always try some free analysis tools like Analyzebacklinks.com, Bing Webmaster Tools, Linkdiagnosis, Backlinkwatch.com, and Google Webmaster Tools. Do keep in mind that though these tools are quite effective, but you may have to spend some money to get premium quality software and tools, as they are more suitable for detailed analysis.
You can also check Why SEO Is Important For Bloggers for more tips on SEO.